My name is Jeff Norberg and I am the technical lead for web development at CI. In this blog, I will share information related to our work and technical tips you can use to enhance your web presence and improve productivity through Microsoft-Centric technologies.
Companies are increasing their spending towards getting higher traffic on their websites mostly through SEO, PPC and Social Media. Very often these companies don't focus on leveraging their current traffic and transforming it to more leads.
Frankly, Kentico hadn’t been much different in the past, but the importance of optimizing conversion rate was really proven by our results in this field - without increasing our marketing expenses, we were able to increase the number of conversions by 200% from day to day only by - at first sight quite small - changes on our website.
The following white paper written by a UK based company called “Conversion Rate Services” describes all steps of the conversion optimization process from Analysis to the release.
Download the white paper here >> (40 pages)